In today’s world, communication is the lifeblood of any business or organization. The development of digital technology, especially social media, makes communication skills and the ability to create an image important not only in large companies.
In this program, you will learn about the functioning of the modern media, communication techniques, and the psychological secrets of persuasion. You will learn a marketing approach to managing and building and controlling complex outreach campaigns. After completing this specialization, the world of media and advertising will open up to you. You will find employment, among other things, in public relations agencies, advertising agencies, central offices, departments of social communication and public relations of companies in various industries, public administration, banks, social organizations, political parties, and also as a press officer, a specialist in media relations or promotion.