The purpose of the project is:
- To develop students’ professional abilities by providing in-depth knowledge in the field of sports marketing, to provide students with the necessary theoretical knowledge and information about the local and international sports market in order to conduct marketing research and develop strategies.
- To acquaint students with the most important disciplines and functions of business management in the field of sports.
- To familiarise oneself with the latest research methods and technologies in the field of sports marketing.
Training is carried out with a modular program. The academic year consists of 4 modules of the educational process, and 2 academic semesters.